WPI Journal

Using Origami in Soft Robotics

the brief

Haven is a solar and battery company helping low-income homeowners access renewable energy through rebates and incentives. With limited, one-time customer interactions, the branding needed to quickly establish trust.

the solution and my role in it

I collaborated with Haven’s product and marketing teams to craft an illustration brand that feels authentic and trustworthy, especially for users wary of scams.Blending schematic-inspired visuals with warm, realistic depictions of people, I designed a flexible system that balances technical precision with human connection—unified by a brand element inspired by energy and power.

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initial sketches

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color

Final